The movie "Thank You for Smoking" is an inspiring film starring Nick Naylor as a lobbyist and chief spokesperson for cigarettes. The film shows how to defend and win an argument, even if it's not necessarily correct.
Nick has a lot of evidence going against him as the danger of use of cigarettes grows stronger, however, he uses a different approach, reframing the argument to deflection and other rhetorical devices, not arguing about the dangers.
I really enjoyed this movie and felt it changed my entire perspective on what it is like to work in a career like communications. When advocating for something such as cigarettes, knowing they can be dangerous, you need to find another angle. His angle is choice. He believes everyone should have the personal freedom to smoke cigarettes.
In the film, Nick meets up with two other lobbyists, advocating for alcohol and drugs, calling the group the "Merchants of Death". This shows how industries defend these harmful products using similar tactics.A reporter, Heather Holloway, is fascinated by Nick Naylor's work as a tobacco lobbyist. She interviews him and they begin a romantic relationship, that soon turned around. As their relationship began to heat up, Heather exposes her real goal was always to get more of an inside story on Nick, nothing more.
As a journalist, Heather gains Nick's trust, allowing him to open up about his job and the tactics he uses. She then, collects this sensitive and damaging information about him and the tobacco industry. Finally, she ultimately betrays him by publishing an expose, which reveals his hypocrisy methods. In the film, Heather represents the media's role in exposing the truth.
Outside of Nick's work, he tries to be a good father to his son Joey Naylor, by teaching him how to argue. He brings Joey along for his debate against opponents of the tobacco industry, like Senator Ortolan Finistirre. By doing this, he shows Joey that being persuasive doesn't necessarily mean being right.As the movie continues on, Nick faces the increasing pressure of his opponents. Ortolan, his main competitor, is pushing anti-smoking legislation, a journalist, Heather, is exposing his personal life, and his career begins to affect his role as a father.
After being exposed by Heather Holloway, Nick loses his job as well as his reputation. Just as he started to lose hope, he is then kidnapped by anti-smoking extremists, nearly killing him. This scandal forces Nick to confront the real-world consequences of his work and the tobacco industry as a whole.He then faces off again with Senator Ortolan Finistirre. In this argument, Nick argues that the government should not control choice and personal freedom. Instead of arguing if smoking is bad, he argues "should people be free to decide". Nick wins the debate, not by advocating for cigarettes to be safe, but by the discussion of personal choice.
In the end, Nick Naylor claims his victory and leaves the tobacco industry, opening up his own PR and consulting business, teaching other how to spin arguments by using his tactics. Nick has endured a lot against him throughout this movie; however, his mindset always stays the same.
This film shows the many parts that go into the career of PR and communications. You may not believe what you are advocating for is particularly correct and there are going to be people and evidence going against you, however there are always tactics and angles to advocate for even dangerous products.
As someone that plans on going into a career of PR and communications, it was motivating to see the side of arguing for a product, most people would think didn't stand a chance. When watching this film, I saw particular tactics and rhetorical strategies to use when arguing for this type of product. Nick Naylor was able to use the argument of personal freedom, which may be used for many products such as cigarettes.